Как понять, почему люди
поддерживают перемены и почему
сопротивляются им
Fail to understand why people support – and why
they resist change
Рик Мауэр (Rick Maurer), эпизод из книги
За стеной сопротивления: почему
70% изменений по-прежнему не происходят, и
что с этим делать
Beyond the Wall of Resistance: Why 70% of Changes Still
Fail – and What To Do About It.
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When a former chairman of the ill-fated Eastern Airlines was once asked
what he thought of employee involvement, he replied, “There is no way I’m
going to have the monkeys running the zoo.”(1) This kind of arrogance makes
cooperation extraordinarily difficult, if not impossible. Is it any wonder
that Eastern went out of business?
Although the word is used freely when we speak of change, it is often used
imprecisely.
- We use resistance to talk about some vague opposition.
- The mere mention of the word may evoke anger at those who have the
audacity to resist us.
- We call these people resistors, as if resistance were the sole
province of a class of people—whom we probably don’t like.
- Therefore, it is natural to find a way to get rid of it – to overcome
resistance.
 These
views work against our ability to build the support and commitment we need to
any big change (or little change for that matter). Attempts to try to overcome
resistance usually just increase opposition. Newton could have been writing
about resistance when he said that for every action there is an opposite and
equal reaction. With a better understanding of the nature of resistance, you
will become more adept at recognizing it in all its many forms and learn how
to anticipate and avoid it.
So, what is resistance? It is a force that slows or stops movement. It is a
natural and expected part of change. Any system, whether the human body or an
organization, resists any change that it believes will be harmful. If you have
ever tried to lose weight, you will immediately recognize this dilemma. As you
try to lose a few pounds, your metabolism slows to keep you from starving.
Your body doesn’t know that you are acting on a New Year’s resolution. It
is simply trying to slow you down so you can conserve energy. Research (but
not personal experience) suggests that when you overeat, your metabolism
speeds up to keep you at a comfortable set point or preferred weight.
Your metabolism adjusts to keep your weight steady.
Resistance protects us from harm. It keeps us from skiing down treacherous
double black diamond slopes after our first lesson on the bunny hill. It
alerts us that taking that chair lift to Bodycast Mountain is foolhardy and
hazardous to our health. In organizations, it keeps us from saying yes to
every bonehead idea that some overzealous manager dreams up. By resisting, we
may save ourselves lots of unnecessary work, pain, and migraines.
From the vantage point of the person resisting, caution is absolutely the
right course of action. When we are the ones resisting, we see it as a
positive force. It keeps us safe. Resistance can be a sign of health, a way to
navigate in a complex and rapidly changing world.
Resistance is energy. If you have ever faced a room full of people angry at
some action you took, you will have no trouble recognizing this unique brand
of energy.
Resistance is part of any desired change. When you want something new,
resistance comes up. I write this chapter a few days after New Years. I am
staying away from my health club because I know that all the cardio and weight
machines will be in use. All floor space will be covered with brand new
Spandex outfits. I’ll wait until February when all this will change. The
people who made strong New Year’s resolutions to get in shape will realize
that they moved to action (Roll Out on the cycle) without thinking through
some of the forces that could work against this new goal. Having to get up an
hour and a half earlier. And having to go to bed earlier. And having to start
eating tofu instead of Bud’s Big Heart Attack burger with bacon and brie.
This New Year’s enthusiasm put them out ahead of themselves on the cycle. (This
is adapted from my book, Beyond the Wall of Resistance: Why 70% of Changes
Still Fail – and What To Do
About It. You can preorder the book by clicking on this
link.)
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